Forthelume
Independent designers sell here.
You try their work on in 3D —
before you ever buy.
Not Instagram. Not Myntra. Not Amazon. No one else does either. This is a new category — not a better store.
The cost to start a clothing label today — inventory, manufacturing, distribution, marketing — with no guarantee of a first sale. And 9 in 10 fashion brands don’t survive five years. This isn’t an India problem. It’s a global one.
Designers have no real platform. Instagram is built for attention, not commerce.
Buyers have no way to find them. Myntra and Amazon sell big brands, not independent designers.
And no one can see how a garment looks on them before buying — the biggest reason people still shop offline.
Everyone holds one piece. We hold all of it.
One column is complete. That is the entire opportunity.
Five things that exist nowhere else.
Zero direct competition. We didn’t enter a market — we made one.
2D and 3D virtual try-on, inside commerce. A first.
The only single place to discover and buy independent designers.
Designers sell with no inventory, no shipping, no marketing. They begin at $0.
They upload their own 3D — or we build it for them, from one photograph.
A photograph,
turned in your hands.
Upload a flat photo of a garment. We turn it into a rotatable, print-accurate 3D piece you can try on — in about thirty seconds. No fashion platform on earth does this.
It works today, live across web, iOS and Android.
Try it yourself →The designer touches none of the hard parts.
Upload a design, in 2D or 3D.
The shopper sees it on themselves.
One place. One checkout.
We manufacture on demand.
We ship it, anywhere.
The designer is paid.
They design. We are the infrastructure for everything else.
Already built. By two founders.
With no outside capital.
Web, iOS and Android — all three, built in-house.
The full 3D try-on pipeline — proven, in production.
Incorporation filed with the MCA.
The product exists. The hard part is finished.
A $1 trillion market —
with a category missing.
Global fashion e-commerce is heading past $1 trillion. Across the entire world, independent designers still have nowhere to publish, sell, or let people try their work on. We’re global from day one — built in India, for the world.
— heading to $1T+
discovery, commerce & try-on
They sell on the platform. We earn a commission on each sale.
We manufacture and fulfil. They earn a royalty.
The designer always sets the price. We hold zero inventory — and earn on every transaction.
What the next twelve months build.
- Acquire designers — at scale, worldwide.
- Drive demand — a global audience of buyers.
- Fund the first manufacturing runs.
- First hires — product, designer success, operations.
- Live on every platform, worldwide.
- 200+ independent designers publishing.
- The first 1,000 orders, fulfilled end to end.
- On-demand fulfilment, worldwide.
The product is built. This is the year we prove the category.
We are building the beginning of independent fashion — worldwide. The product is live. We’d like to show you.